As Grey’s CEO, Paul leads a team of creative thinkers to produce Famously Effective campaigns that make consumers love our clients’ brands and in turn make our clients rich.
With 21 years under his belt, Paul’s strategic leadership and creative vision has grown Grey Africa into Ad Age’s International Agency of the Year 2014. A Marketing and Business Economics Honours graduate from Wits, he is a director of several successful businesses and is acknowledged as an imaginative innovator and specialist brand architect. He is also a marketing communications consultant to some of the world’s foremost brands.
He was recently recognised with the 2013 Rising Star Award for his role in shaping the future of South Africa’s Marketing and Advertising industry.
As GM, Gavin is responsible for the smooth running of the agency, ensuring delivery of Famously Effective work for all clients. He has more than 20 years of experience in media, marketing and advertising, holding executive, operational and project management positions at a number of leading media companies and advertising agencies.
He has combined his experience with sound business and managerial skills to become an executive who can develop and execute brand, marketing and communication strategies that achieve both business objectives and deliver significant return on marketing investment for a range of clients. He is a qualified Project Manager with an Advanced Project Management Certificate from Unisa's Graduate School of Business Leadership.
He also holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute and graduated with a Bachelor of Journalism and Media Studies from Rhodes University. Gavin has worked in digital and traditional advertising, and has wide experience across media disciplines, including financial journalism, television content development and production, marketing and communications.
After 10 years as an award-winning creative director, Stuart finally succumbed to the Dark Side and became a strategic planner, practicing his dark arts and leading the strategy departments at many of the top agencies in South Africa including TBWA, HAVAS, Yellowwood, DDB, MetropolitanRepublic and now, Grey. He has also worked at some of the rubbish agencies and has worked either as a creative or strategist on brands in just about every category, winning numerous local and international awards for both his strategies and creative work. A previous career qualification has ensured that he is one of but a handful of Chief Strategy Officers globally, who is legally permitted to transport explosives.
Fran Luckin, CCO of Grey Africa, was named one of the top 10 most influential people in South African advertising in The Annual, South Africa’s most authoritative publication. She has judged and been awarded at every major marquee award festival: Cannes Lions Film Jury, Cannes Outdoor Jury, Clio Awards, and D&AD, and was on the judging panel of the Apex Awards, South Africa’s version of the Effies. Fran began as a copywriter at The Jupiter Drawing Room in 1997 and by 2000 was Creative Director. She joined Ogilvy Johannesburg in 2003 and became Executive Creative Director there in 2008, when Ogilvy Johannesburg took the top spot at Cannes Lions, which they repeated in 2009. In 2010, after winning South Africa’s first Film Gold Lion in 11 years, she was appointed to the 15-member Ogilvy Worldwide Creative Council. Fran has spent the past two years as Executive Creative Director at digital agency Quirk, honing her digital storytelling skills, and continues as an executive committee member of South Africa’s Creative Circle.
Nothing's ever been sold to a robot. They’re detached, frigid and inhuman. They’re pre-programmed to perform an array of functions but feeling isn’t one of them. They don’t long for things, they don’t dream, they don’t hope for a better life. People however, are far more interesting. We’re an emotional bunch; we respond to what we feel.
Yet somehow a lot of advertising tries to sell things to people as if they were robots – simply passing on information, devoid of any emotion. There’s also so much of the stuff, it’s no wonder people use ads as loo breaks. We set out to develop ideas for people – ideas conceptualised to elicit a response. Because if they feel in some way connected to a brand, it’ll feel less like a purchase and more like a relationship. And that’s the whole idea.
Marc Lax is a senior advertising and marketing professional with significant, results-oriented cross-industry management experience gained with industry leading brands. A creative mind offering proven strategic communication and brand management skills and demonstrated success in the development and implementation of strategy, planning and integrated campaign implementation across multiple brands, customer segments and channels. Having provided communications leadership in very competitive and demanding local and international markets, Marc’s specialties include integrated marketing strategy and communications management and brand strategy formulation and execution.
Zesta holds eight years of experience in the marketing field with another seven years of experience in the advertising industry. She is seasoned in above and below-the-line advertising, branding and design, digital, eventing, and corporate marketing.
Zesta has worked on brands such as Coca Cola, Peugeot, Citroen, Mitsubishi, Volvo, MTN events, Sanofi, Air France and KLM, Investec and RMB, to name a few. With her vast experience in many different sectors, she’s worked at large global agencies such as Saatchi & Saatchi and Havas Worldwide.
Grey Africa has a culture of proactively seeking and securing new business from blue chip clients. We are dedicated marketing professionals committed to building famously effective brands. This philosophy was clearly reflected by our winning the 2014 Tony Koenderman AdReview New Business Award - a South African first and a welcome accolade for the team. Today, Grey is laser focussed on building on this accolade, by attracting clients that match our unique award-winning profile. As New Business Director, it’s my pleasure to work with the winning Grey Africa team, by networking, not only within the local marketing industry, but also globally with the highly acclaimed Grey Global Group, to partner with clients and meet the challenges of an exciting new integrated digital communications era.
Jeanette Grove the Creative Director – Content & Social at Grey Africa, joined Grey Africa in 2017 from Quirk, and gloo and Ogilvy prior to that. She has over 21 years of experience in the broadcasting, advertising, and communications industries in both South Africa and the UK. Jeanette is a multitalented writer, ideas person, video editor, and director. She is fluent in four languages, and has the depth of knowledge and experience to lead social and content teams in telling brands’ stories online.
Talita Myburg has over 10 years of experience in the Marketing and Advertising field with exposure to a wide range of industries including Banking, Insurance, Telecommunications, IT, FMCG, Retail, Management Consulting, Automotive and Real Estate. She has lead the execution of numerous campaigns ranging from experiential PR stunts and country wide promotions to long running activations, as well as launches for major international brands.
She is a passionate individual with a proven track record and is known for her hands-on, pro-active approach to projects. She enjoys projects which involve innovation, creativity, strategic thinking and personal interaction, and is always keen to take on a challenge.
Talita’s portfolio encompass branding, advertising, direct marketing, retail promotions, activations and corporate marketing. Brands worked on: P&G, Nestlé, Tabasco, JTI, Standard Bank, Microsoft, Nokia, Peugeot, Premier, Tiger Brands, Danone, McKinsey & Company and SC Johnson.
Anneliza began her career studying B.Comm Accounting at the University of Johannesburg, post which she began a SAICA traineeship whilst studying CTA honours part-time at the University of South Africa.
In 2011, she officially qualified as a Chartered Accountant and Registered Auditor and went on to become an Audit Manager for a firm in Melrose Arch.
In 2014, she moved to PwC UK. Her career has seen her work with a vast variety of clients as well as multinational companies. Her speciality is auditing and tax, having honed her expertise over the last 8 years. She’s currently in her 3rd year at Grey.